The focus.
A. O. Smith India sells water heaters, water purifiers and heat pumps through stores, field teams and online. Customers need help choosing before they buy, and service after they own the product. aosmithindia.com brings both into one destination.
What we built.
Noesis connected commerce, CRM and analytics around the customer journey.
- Product discovery and online commerce across the full range.
- AR View, so customers can see a product in their own space before buying.
- Free home demo and store-visit requests captured and routed to the right team.
- Owner’s corner and assistance journeys for post-sales support.
- Analytics that follow the customer from first visit to service request.
Why it matters.
The site works as the starting point for sales and the place owners return to for support. Demo and service requests reach field operations with the context they need, which helped the business grow its customer base across India.