The focus.
Custom engagement ring journeys are built for browsing inventory, not for making a decision. Buyers meet gemology terms and technical choices too early, and inspiration, design and ordering sit in separate places. The JewelRat set out to start where buyers already look for ideas: the rings trending online.
What we built.
Noesis built the entire platform at app.jewelrat.com, from the agents and pricing logic to the interface.
- Agents that find the rings trending across social platforms and turn them into a starting point for discovery.
- Disco, a conversational agent that helps each buyer discover and design a ring by talking through who it is for, their style and their budget.
- Muse AI, which generates bespoke ring concepts beyond the standard templates.
- Real-time 3D ring design across metal, shape, carat and stones.
- Social features that let buyers share the journey with friends and ask for feedback.
- Dynamic pricing logic that updates as the design changes.
- A contemporary interface designed for a luxury purchase.
Why it matters.
The buyer starts from inspiration and is guided to a ring they can order, rather than filtering a catalogue on their own. For retailers, every step leaves a record of what the buyer wanted, even when they do not buy that day.